Six Essential SEO Tools

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There are a huge number of SEO and marketing tools out there, and if you are just getting started it can be difficult to know which ones are worth the money and which ones are a waste of time. That is why I thought it would be a good idea to compile a list of five of the best tools that I couldn’t do without.


Formerly known as Majestic SEO, this is a website which allows you to keep track of your own backlinks as well as those of all your competitors. It is free to use if you just want to know who is linking to you, but if you want to find out about other website there is a monthly fee. It has to be said that it is not cheap, but the benefit that you get from the service if you use it correctly more than justifies the cost. Also their trust flow and citation flow metrics are great ways to evaluate the quality of a site. Find out more here.

Recommended for:

  • Stealing link building ideas from your competitors
  • Checking the quality of backlinks to new site you are buying or potential link partners


This very affordable and very versatile piece of software can be used to scrape and post blog comments but these days there is really no point in doing that unless you want to get a Google penalty. There are so many things that you can do with this software and with so many different addons available it comes in very handy. Find out more here.

Recommended for:

  • Finding relevant websites to contact for link building outreach
  • Tracking your position in the SERPs
  • Collecting contact details

Google Search Console

This free tool from Google is where you will learn everything that they know about your website. Any errors with meta data, pages which they can’t index and page loading speed issues will be found here. It is also the place where yo will find out if your website has any manual penalties. Find out more here.

Recommended for:

  • Fixing on page errors
  • Making sure your pages are indexed


If you buy expired domains regularly, then is a valuable resource that will help you to find them, and it it free of charge. You can filter domains by country, trust flow, domain authority and other metrics in order to find the best ones available. Find out more here.

Recommended for:

  • Finding good domain names to buy


This is a tool that allows you to monitor social media for keywords that relate to your website. Very useful for finding contacts to pitch relevant stories to, BuzzSumo is great for building relationships with potential link partners. Find out more here.

  • Finding contacts for outreach
  • Keeping track of your own brand mentions
  • Monitoring competitors